Extended Draft Outline Rhetorical Analysis Of A Print Adertisement – Coursework Example

Rhetorical Analysis of a Print Advertisement Insert Insert Introduction Ads form part of the production and marketing process for a given campaign by a company to get the message right across to the clients. The print ad with initial abbreviations ASPCA has three items at the center focus of the item. They include a tape, jerry can with an elongated outlet and a watchful cat. The developer has designed a message that regards statistical information concerning the rate at which human beings need to act on the negligence of animals.
Context
The art is silent based on the items. It makes use of a yellow color background. The tape looks old and used to a small extent. The can in the middle seems to hold content to be handled with care especially during pouring of the contents. It has a narrow hosepipe fixed to its outlet. Besides, the cat sits calmly as it watches anxiously. Text inscription relay a message, which is well punctuated with the company logo.
Rhetorical analysis
Logos
The print ad delivers a message on a statistic acknowledged by the designer.
The message spells a time-pound action call, which clients cannot make up for accomplishing the need.
The silent ad is eye and attention capturing.
Ethos
The mix soothes the eye and calms the brain.
The ad uses human examples to relate the need for action on the animals.
The ad has achieved much when the responsible company signs off with their name ASPCA below.
Pathos
The comparison illustrated to sell the campaign is the interest build by a celebrity on the impending animal problem and sends a clarion call to all other beings.
The sad look on the face of the cat demands an action and makes one desires to help and avert the impending issue.
Conclusion
The ad delivered the message to the audience accurately. Its success is pegged on the choice of the background color. The arrangement of the items makes it an organized piece of work. In addition, the ethical, character disposition and emotional considerations are well laid out to inject meaning to the ad. Sadness is felt on the face of the cat amidst anxiety for attention hence a well-executed campaign.
References
Harper, J. (2015). Responding to a Puzzled Scribe. London: Bloomsbury Publishing.