Openning Up An Optometrist Store – Book Report/Review Example

Opening up an Optometrist store The purpose of Total Eye Care is to provide health to the community, offer an alternative option for eye care, and to fill gaps within the market. The main tasks will be to give clinical assessments of eyes and to dispense prescription glasses, sunglasses, and contact lenses to our potential customers.
Our responsibilities will be to open a retail store, finding quality equipment from sourcing suppliers, market our brand to our targeted market segment, and also to provide Medicare and HICAPS. As we are primarily focused on the retail side of things, we will have to find a suitable manufacturer to produce frames, prescription and non-prescription glasses, contact lenses, and sunglasses. We assume that we will have access to demographic information from the local council’s Web site. Additionally, we would receive a sufficient amount of funds as well as support from the industry itself. On the other hand, some of our constraints may be a lack of funds, insufficient time, and no production source for our products.
An important market fact that we need to take care of is that close to half a million Australians are visually impaired in both eyes. The Optometry and Optical Dispensing industry is predicted to generate revenue of $1.57 billion during 2011 and 2012, which is an increase of 1.6% on the previous year. The optics industry accounts for less than one percent of total spending on health goods and services in Australia.
Finally, our group objectives are to establish a successful optical retail store that earns between $500,000 and $1,500,000 within the first five years of operation, and also to break even with the first 12 months.