Critical Analysis And Evaluation Assignment For 'Blink – Book Report/Review Example

Task: Analysis and Evaluation for Blink “by Gladwell Malcolm The book blink is a non-fiction work that illustrates the processes that guides the intuition of human beings in making decisions. The focus is on the instinctive capability of human beings to act within a short time. The author states that people “think without thinking” is an indication that they utilize their hidden potential in making rational and irrational decisions. Indeed, persons make hard choices instantly without prior consideration. In as much as several concepts are presented in the book, it is clear that the author uses rhetoric when highlighting that training and experience are fundamental to effective decision making. Consequently, there seems to be a correlation amid intelligence and experience.
The author categorizes individuals basing on their capabilities to formulate decisions in the introductory chapter. He argues objectively that human beings have different responses depending on the circumstances they are facing. Consequently, he states,
“The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter” (Gladwell 12)
As such, people predict phenomena using their intuitions. For example, a non- professional medic has the capacity to make accurate judgments provided they have experience in a particular field. However, high volumes of information interfere with accuracy in decision-making.
According to the author, “thin slicing” is fundamental in effective decision-making. A detailed explanation by the author illustrates that people learn the intuitive art over time. Basing on statistics from psychological experiments, reasoning about a conclusion can lead to failure. However, the author gets it wrong in stating that the brain works intuitively under duress. Therefore, it is easier to predict a human body’s response to difficult situations because the brain processes information unconsciously at times. The author concludes that intuitive judgments are made based on premeditated instincts.
Work Cited
Gladwell, Malcolm. Blink: The Power of Thinking Without Thinking. London: Penguin, 2006. Print