How Should the Public Relations Staff at Airbus Respond to the Articles Appearing in The Economist, The Guardian, and Reuters News – Admission/Application Essay Example
The paper "How Should the Public Relations Staff at Airbus Respond to the Articles Appearing in The Economist, The Guardian, and Reuters News? " is an excellent example of a marketing admission essay.
The public relations staff should develop a plan on how to deal with the situation. The published articles already show how Airbus got involved in corrupt deals for its prosperity. Public relations staff should know how to handle the situation currently, and come up with a plan on how to restore public confidence in the company (Johnston & Sheehan 7-8).
The first phase of the response is dealing with the information that is already out (Johnston & Sheehan 7-8). From the articles, it looks like there is clear evidence that Airbus got involved in corrupt deals. Public relations staff should first contain the situation by explaining how Airbus could or could not have been involved in such corrupt deals. They may accept that the company got involved in the deals and communicate to the public how they are dealing with the situation. They can inform the public that the company has launched an investigation to find out how the corrupt deals came to be. They also have to notify the public that it is against company rules to engage in such activities, and employees found responsible would be punished by law.
The public relations officials should make sure the public is convinced that they have good intentions and that the company cares about the public. The next phase of the response should be rebuilding the company’s reputation (Johnston & Sheehan 7-8). This should be in the plan and should be done after an investigation on the effect of the information to the public, and the impact of the response. It should include what the company has done to deal with the employees involved, and measures in place to ensure such practices are not accommodated in the company.